Are you earning more than your father??

Are you earning more than your father? This is the question that is doing rounds in my mind for the last few days. No no..this is not at all to demean the efforts of a father…but in the answer to this question lies the proof of financial power of Indian youth. Most of my friends who are still in the first half of their 20’s are earning something which is equal to their age multiplied by a ‘k’. Purchasing power of youth is growing rapidly and probably the word ‘rapidly’ here is failing to justify the actual growth. It has not been a linear but an exponential growth.

The Indian youth is making it big (I am considering an age bracket of 18-28 years) For the age group of 18-22, BPO has proved to be a boon to their financial independence. They are studying as well as multiplying their pocket money ‘n’ times by working in call centers while the 22-28 guys are riding on the boom of software and telecom.

And this purchasing power is giving way to ever increasing ‘consumerism’. Every other guy is wearing a pair of Levi’s and red tape sipping Cappuccino in Barista..They are not hesitating to spend a few thousand in a glittery restaurant having Italian cuisine and drinking beer…It is their hard earned money..yes hard earned..because they are the ones who are not doing routine 10-5 jobs in a govt office but are bending their backs on their computers beating the timeline to make the project live. They are the ones who are spending sleepless nights in office working hard to complete the assignments. They are the ones who are willing to learn..to deliver and are not averse to the idea of working 14 hours a day!!

Young , energetic, educated, ambitious, career oriented and financially independent..these are the words which are defining youth of India. They are ready to take the burden on their young shoulders and to make the dream of a developed India by 2020 into a reality.

The time is fast approaching when India will take its due position on the global map and this time not through “Panchsheel” or “Non-alignment” but through the sheer economic prowess of the country. India is ready to take the big leap…

3 cheers to the power of Youth…